Sep
04
2017

Case Studies and the Building Blocks of Your Brand Story

A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.

You may never become a TED Talk-worthy storyteller, but it’s still possible for you to devise a more than adequate brand narrative that effectively illustrates what you do; describes your typical clients; and gives an overview of the positive solutions that you create for clients. Your ability to tell the story will improve every time.

Consider storytelling to be an element of your leadership development process; the most highly respected and popular leaders are excellent communicators and good stories are often included. Those leaders are persuasive. They are likable. They generate trust and respect and there is great confidence in their abilities. As you brainstorm the elements of your brand story, try organizing your thoughts around the following:

1. Who you are and what you do

Share a sliver of your personal details, to help your audience understand who you are and what matters to you. Don’t be afraid to break out of the expected corporate mode (while maintaining your comfort level boundaries). Segue into the services that you provide and/or products that you sell. Be succinct, clear and thought-provoking as you describe the needs or problems that you and your team address and resolve.

There may be no distinguishing factors to your work philosophy, but do mention your commitment to excellence and exceeding expectations. Inserting a paragraph about your volunteer work could be helpful. Whether your volunteer work is with those who are trying to improve their professional skills or in some aspect of the arts, that knowledge gives prospects and clients a good sense of your values and portrays you as a community-oriented, well-rounded professional.

2. For whom you work

Name the usual customers that you work with: Fortune 1000 life sciences companies, small not-for-profit arts organizations, or whatever in between.

3. How you do it

Insert a case study into your brand narrative. The challenge is how to describe what you do without betraying client confidentiality, your proprietary secret sauce, or overloading your audience with confusing details. On which projects did you and your team deliver the goods that made a difference? Write it down, edit well, rehearse out loud and perfect the telling.

4. Outcomes, proof of success

Potential clients must feel confident that you and your team will meet, if not exceed, their expectations. Sharing an example of a compelling client success story paints a picture of you in action and at your best. Start with a description of the challenge or difficulty that these clients faced when they came to you and if time allows, note what the client’s team did to address the problem before you were contacted and note briefly how that remedy was ineffective.

Next, in simple and concise language (and preserving client confidentiality), explain selected highlights of what you did to achieve the desired results and why you chose that particular course of action. Conclude with an overview of the key benefits that the client has received now that they’ve worked with you.

Tell case study stories that encourage prospective clients to identify with the challenges or problems that you resolved, so that they will be inclined to feel that hiring you is a smart move, one that will make them look good in the eyes of their superiors, colleagues and staff.

Thanks for reading,

Kim

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Aug
16
2017

Sporting the August Look With Stainless Steel Bracelets Wholesale

Accessories and females are the complementary of each other. But what if you hear that in recent times males are also fascinated on the ornaments? Yes! This is a fact. A huge section of men out there especially those who ride bikes are the one who loves to wear some debonair ornaments. Owning not only a bike but along with that the definitive stylized ornaments is the ultimate dream of each and every rider.

In recent times, ample of ornaments have become extremely popular for men and amongst all of it, stainless steel bracelets wholesale has earned a huge popularity and acceptance. It provides an amazing unwanted appeal to their looks. Enhancing the classiness and elegance, it adds something delightful stuff in their look.

Knowing the basic one

Wristlets are something that easily adds a great look, and that is why it ranks top on the list. Although it has been made from several metals like gold, diamond, silver but stainless steel captures that attention most. Amplifying the boldness and brightness you can easily wear that ornament in any kind of event. It is also usable as a regular wear.

Some attractive hands accessories types made for both women and men. There are lots of conventional bracelets for the men and women, and there is alluring hands jewellery along with real gem stones. These accessories are mainly for women, but as a matter of fact, men can also wear them as well. Furthermore, all those accessories can easily pass off as the expensive white gold trinkets.

What the client knows is that these charms are very reasonably priced and will not hollow your pockets. There is the attractive wristlet that is made of the metallic and turquoise stone. Turquoise is actually a definite protection charm, and this is also known as the wealth symbol for numerous cultures. But before going to select any of the charms, you have to make sure that you choose only the right one.

Considering some facts to select it

Nowadays the stainless steel bracelets wholesale has gained a huge popularity, and that is why before selecting it to try to consider some facts.

Choose the design

This is one of the important facts that each and every individual opt for. Basically, seeing this at first glance will help you to pick up the one. Ample of designs are there available out there that can easily mesmerize you, but you have to make sure that you only select the right one. Though traditional charms are there, that can easily attract you, as per the latest trends you must select the contemporary style.

Choose the colour

Though it usually comes in metallic colour, you can also choose any of your preferred colours from the reliable stores. Myriads of stores are there that offers you some custom made ornaments. So, there is an option available from where you can easily select your favourite one.

Decide the price

Apart from all those stuff, one of the important things that you must be careful of is the price. Basically, deciding the accurate price is one of the important things. So, try to research properly from several online portals and then select the debonair wristlet.

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Jan
11
2017

How To Gain Link Popularity Through Article Writing

So you just completed your nice searching website and your accessible to achieve some money. There is alone one problem. Nobody knows that your website exists. There are abounding things that you can do to actual this. But I am traveling to allocution alone about one of them. This is apparently the a lot of important apparatus you accept that will accompany you superior traffic. What I will be traveling over is How To Accretion Hotlink Acceptance Through Commodity Writing.

First of all you will charge to address a few acceptable superior online autograph with agreeable that is accordant to your alcove market. By autograph assorted online autograph on any accountable you will activate to authorize your cocky a an able on that subject. Autograph just one commodity will not achieve this, you accept to address online autograph on a constant basis. This may assume difficult at first, but the added online autograph you address the easier it gets to address them.

Secondly you charge to seek for chargeless agreeable commodity directories to abide your online autograph to. This is calmly done. All you accept to do is Google commodity directories, and you will cull up a lot of directories. Now all that is larboard is for you to abide your articles. Bethink you accept to consistently cover your ability box at the end of every commodity that you submit. Within this ability box you charge to cover a few eye communicable sentences, forth with a hyperlink to your website. By accomplishing this your commodity will alpha to advance through out the Internet, aswell architecture your hotlink popularity.

Another way to accretion hotlink acceptance is by creating your own commodity agenda and bond it to your website. By accepting your own agenda you will accept a abode to column your own articles, added than your capital website and blog. Aswell a agenda creates aback links from every bodies website that has acquaint an article. Another abundant account of accepting your own agenda is that added webmasters will now be traveling to your website searching for alpha agreeable for their sites. You can see how your cartage will alpha to grow.

Submitting your online autograph to directories can accompany you bags of cartage and aback links. But this will not get able by appointment to just a few. You charge to abide to a lot of directories and this is actual time consuming. There are 3 means you can achieve this. One is to abide everywhere manually, which will yield up a lot of your time additional its free. Another way is to accompany an commodity acquiescence service. By paying a acquiescence account your online autograph will automatically be submitted to around hundreds of directories and e-zines. There are aswell chargeless acquiescence services. You should do some analysis on them afore application them, but they aswell do a abundant job of appointment your articles.

As you can see accepting hotlink acceptance for your website is not that difficult. It does yield some time and accomplishment in the alpha to get every affair set up. But already you get traveling it absolutely does get easier. One affair to bethink is that it does yield a little bit of time afore you alpha to see the links grow. A absolutely acceptable way to attending at this is that you are burying the seeds that will abound to accompany you profits. By accomplishing these accomplish you will see your business activate to steadily grow.

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Jan
05
2017

Chinese Letter Tattoos – Gaining More Popularity

Tattoos are bound acceptable one of the latest and hottest trends in the appearance apple and absolutely the blow of the apple also. Boom designs accept came a continued way and anybody loves to accept one anchored on their body.

Well, from age-old times till today the way of boom designing has afflicted its outlook. Humans from every allotment of the apple are adopting tattoos and it is continuing to accretion added popularity. It’s aswell accurate that the apple of boom is huge and it comes with bags aloft bags of altered altered styles and designs.

Every canton has its own appearance of boom designing and one that carefully resembles their art, ability and tradition. Presently, Chinese letter tattoos are one of the a lot of admired fashions. China is admirable country and is accepted as the acreage of the Forbidden City.

Here the ability is actual altered and has actual austere rules. Abounding humans adulation these types of tattoos and abounding wish to accept one of them. Humans from all over the apple abnormally youngsters are added agog on accepting some array of Chinese boom as against to the added acceptable ones available.

This country has its altered culture, art, and traditions that are consistently a abstruseness for abounding people. The Chinese autograph appearance whether it may be in mandarin anatomy or Cantonese is one of the a lot of difficult languages and this aswell applies to its appearance of writing. Therefore, this autograph appearance if adopted in Chinese letter tattoos can advice accompany a added beautiful look.

These types of tattoos are added altered and altered than the approved ones and humans from all over the apple absolutely like the abounding altered styles that are available.

But afore embedding Chinese letter tattoos on your body, you charge to accomplish abiding that you accept the acceptation of those letters. Abounding tattoos artists can beguile you (accidentally) by misusing the incorrect anatomy of Chinese letter tattoos and that is something that you charge to be acquainted of. Chinese tattoos appear in altered shapes and sizes and abounding men and women are now accepting them on their altered locations of their body.

These tattoos are absolutely altered and abounding boom artists are aggravating to use Chinese letter tattoos added often. This blazon of physique boom is accepting added fashionable with women. Nowadays, 65% of women are application altered types of Chinese tattoos to accomplish them attending even added outstanding.

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